As Christmas only comes once a year, people tend to over splurge, overindulge, and over decorate. If you are the only shop or company who does not have any form of decoration, you will feel left out. Customers will also think negatively of your business because you are not getting into the Christmas spirit, unlike all the other stalls. Because of that, it is important to have a little decoration, albeit a simple one.
But why stop there? Use this opportunity to promote your store while you are at it. When you set up a tree in the corner of the shop or just inside the window, hang custom christmas ornaments to go with it. These ornaments can contain your brand name or logo. It is a subtle yet effective way to advertise without really nagging your clients in their faces. Just the fact that your name is out there is enough to ingrain it in the customer’s minds. As you can see, simple but effective.
Another way to show people that you are getting into the Holiday cheer is by giving away some of these ornaments. It may not return immediate profits. However, the customers will appreciate the gesture, making them remember you should they need anything for their home or gifts. You should also consider giving some to your employees so they can display it in their own homes. Not only will they have something to use, their relatives and friends will also see your logo. Even if you are doing it for other people, a little promotion wouldn’t hurt.