The Importance of Signage for a Business

One of the most important considerations when launching a business is how to design and use signage. Unique and attractive signs can help your company to stand apart from the crowd. Some customers even feel that they’re more likely to buy from a company that has stellar signage.

The Main Function of a Sign

Your business’ sign is like a spokesperson who doesn’t speak – the sign silently communicates whatever you need it to. Exterior signs show passersby that your shop is different from the others nearby; interior signs point customers to where they need to go and encourage sales.

Types of Exterior Signs

There are two main types of exterior signs: ground-mounted or building-mounted. For the most part, building-mounted signs are ideal for places with a lot of foot traffic – otherwise, they could get overlooked. Ground-mounted signs are best near the road in an effort to catch the attention of motorists. Not sure which sign is the best type for you and your business? Browse selections on Google, visit for ideas and take note of signs that catch your attention while you’re out and about.

Off-Site Signs

Some companies also opt to put signs up off-site. This way, the business’ audience can be reached even if they’re not near the brick and mortar store. Also, who said signs were just for physical shops? Signage can help promote Internet companies and other types of businesses that don’t have a physical store to walk into. For example, mobile signs can include a website link and direct people to check out the business online.

Significance of Signs

Signage is an enormous part of a company’s branding efforts and marketing strategy overall. One great addition to a sign is the company’s logo, which helps to make the brand more recognizable. Signage is viewable and accessible around-the-clock, every day of the year, even when the business itself isn’t open. It’s non-stop marketing and that’s something that can’t be replicated in many other ways.

Cost-Effective Marketing

Signage is a low-cost way to market constantly, even if your business doesn’t have much of a promotions budget at the moment. Cost-per-thousand – which is a common way to measure marketing effectiveness – is much lower for signage than for most other traditional ways of marketing.

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